In 2021, I realized the promotional video campaign for the French eco-friendly brand Umaï, showcasing their new solid shampoo called 'La crème bouclée.
In collaboration with my creative studio, Maison Papakunu, I handled the artistic direction and created a captivating video for this campaign. Accompanied by the talented photographer Justine Robineau, we explored various inspiring locations, each offering its own beauty and unique features.
In collaboration with my creative studio, Maison Papakunu, I handled the artistic direction and created a captivating video for this campaign. Accompanied by the talented photographer Justine Robineau, we explored various inspiring locations, each offering its own beauty and unique features.
Our goal was to highlight Umaï' eco-friendly values through striking visuals.
Discover the essence of this adventure through our artistic direction, impactful video, and Justine Robineau's stunning photographs.
Discover the essence of this adventure through our artistic direction, impactful video, and Justine Robineau's stunning photographs.
Credits
direction + video for Umaï “la crème bouclée”
project coordination : Célia Favre, Lucie Perrin, Claire Boyard
production : Maison Papakunu
photography : Justine Robineau
sound design : Gauthier Villagordo
models : Reyes Castano Martin, Mélanie Descourtis, Nino Rota Graziosi
mua : Violette Taupin
location : Hérault, France
project coordination : Célia Favre, Lucie Perrin, Claire Boyard
production : Maison Papakunu
photography : Justine Robineau
sound design : Gauthier Villagordo
models : Reyes Castano Martin, Mélanie Descourtis, Nino Rota Graziosi
mua : Violette Taupin
location : Hérault, France